In public
Idea & build log
A chronological record of how the product thesis is evolving.
Idea log
Chronological capture of important idea evolution. Entries record thinking; they are not automatically decisions.
2026-08-22 — Initial concept
- Create a “better WordPress” experience as a plugin or plugin-based system.
- Reject the premise that clients should assemble and redesign entire sites block by block.
- Restore separation between content and design.
- Use purpose-driven blocks or modules whose HTML meaning is distinct from their CSS presentation.
- Let the developer provide approved designs and selectively expose safe controls.
- Edit the actual front end with visible bounding boxes and persistent controls.
- Support inline text changes, clear movement, duplication, deletion, insertion, and deliberate module settings.
- Preview a design variation in context before applying it.
- Hide WordPress implementation vocabulary such as blocks, reusable blocks, synced patterns, and template parts when it does not help the user’s task.
- Preserve semantics, accessibility, responsiveness, branding, and performance through professional constraints.
2026-08-22 — Feasibility framing
- The product is best understood as a safe, purpose-driven editing layer for WordPress.
- It should keep WordPress as the storage, permission, media, revision, and rendering engine.
- A front-end overlay on the normally rendered WordPress site is a better first architecture than headless WordPress.
- A plugin is feasible if WPS explicitly supports a curated module ecosystem rather than claiming universal compatibility.
- Content entities, page modules, and design variants should be separate concepts.
- Autosaved work should not become public on every keystroke; publication remains deliberate and revisioned.
2026-08-22 — Agency platform expansion
- The creator is also the target buyer: an experienced agency or developer who wants a complete production system for client sites.
- WPS could grow from a WordPress plugin into an entire SaaS offering for agencies and developers.
- The analogy is not a generic plugin marketplace but an opinionated professional foundation—similar in spirit to how developer ecosystems such as Genesis once offered a shared way to build sites.
- Working name: WebProduction Studio (WPS).
- WPS could provide robust developer documentation explaining how to create modules, design systems, and complete sites from scratch.
- The system could make client satisfaction a product outcome: clients understand their sites, are less afraid of updates, and need less support.
- An LLM agent could connect to WPS and create websites using the project’s documented modules, constraints, and design system.
- The valuable agent experience is constrained and structured—not arbitrary AI-generated pages.
- The idea creates two reinforcing experiences:
- Agencies build faster and encode their standards.
- Clients receive a much better editing and handoff experience.
2026-08-22 — Public home and open/hosted model
- The
webproduction.studiodomain was unexpectedly available and was purchased. - The public site should be a polished, dark, glassy, contemporary landing page that can attract WordPress developers and potential collaborators.
- The site should be driven by the living product documentation so published thinking stays current and transparent.
- Public information about the plugin, module system, architecture, roadmap, and independent development should remain distinct from future authenticated WPS functionality.
- The long-term site can become the WPS web application and be deployed on modern app infrastructure.
- The ecosystem model should give people the documentation and tools to build independently while offering a paid managed system for teams that want the complete production environment.