In public

Idea & build log

A chronological record of how the product thesis is evolving.

Idea log

Chronological capture of important idea evolution. Entries record thinking; they are not automatically decisions.

2026-08-22 — Initial concept

  • Create a “better WordPress” experience as a plugin or plugin-based system.
  • Reject the premise that clients should assemble and redesign entire sites block by block.
  • Restore separation between content and design.
  • Use purpose-driven blocks or modules whose HTML meaning is distinct from their CSS presentation.
  • Let the developer provide approved designs and selectively expose safe controls.
  • Edit the actual front end with visible bounding boxes and persistent controls.
  • Support inline text changes, clear movement, duplication, deletion, insertion, and deliberate module settings.
  • Preview a design variation in context before applying it.
  • Hide WordPress implementation vocabulary such as blocks, reusable blocks, synced patterns, and template parts when it does not help the user’s task.
  • Preserve semantics, accessibility, responsiveness, branding, and performance through professional constraints.

2026-08-22 — Feasibility framing

  • The product is best understood as a safe, purpose-driven editing layer for WordPress.
  • It should keep WordPress as the storage, permission, media, revision, and rendering engine.
  • A front-end overlay on the normally rendered WordPress site is a better first architecture than headless WordPress.
  • A plugin is feasible if WPS explicitly supports a curated module ecosystem rather than claiming universal compatibility.
  • Content entities, page modules, and design variants should be separate concepts.
  • Autosaved work should not become public on every keystroke; publication remains deliberate and revisioned.

2026-08-22 — Agency platform expansion

  • The creator is also the target buyer: an experienced agency or developer who wants a complete production system for client sites.
  • WPS could grow from a WordPress plugin into an entire SaaS offering for agencies and developers.
  • The analogy is not a generic plugin marketplace but an opinionated professional foundation—similar in spirit to how developer ecosystems such as Genesis once offered a shared way to build sites.
  • Working name: WebProduction Studio (WPS).
  • WPS could provide robust developer documentation explaining how to create modules, design systems, and complete sites from scratch.
  • The system could make client satisfaction a product outcome: clients understand their sites, are less afraid of updates, and need less support.
  • An LLM agent could connect to WPS and create websites using the project’s documented modules, constraints, and design system.
  • The valuable agent experience is constrained and structured—not arbitrary AI-generated pages.
  • The idea creates two reinforcing experiences:
  • Agencies build faster and encode their standards.
  • Clients receive a much better editing and handoff experience.

2026-08-22 — Public home and open/hosted model

  • The webproduction.studio domain was unexpectedly available and was purchased.
  • The public site should be a polished, dark, glassy, contemporary landing page that can attract WordPress developers and potential collaborators.
  • The site should be driven by the living product documentation so published thinking stays current and transparent.
  • Public information about the plugin, module system, architecture, roadmap, and independent development should remain distinct from future authenticated WPS functionality.
  • The long-term site can become the WPS web application and be deployed on modern app infrastructure.
  • The ecosystem model should give people the documentation and tools to build independently while offering a paid managed system for teams that want the complete production environment.